Media, opinion groups and the scientific community


Presenting the Development Plan to category associations
For the first time, Terna has organized a series of meetings with category associations for a direct dialogue regarding the National Transmission Grid’s (NTG) Development Plan. With this initiative, Terna has created mutual exchange on common interest topics. For more information see the box below.

A network of relations with stakeholdersSO1

 According to Terna’s vision, a sustainable approach to business must occur through transparent relations with its reference stakeholders.

In this respect, 2011 was a year filled with novelties: for the first time systematic meetings were held with the top management of three types of associations representing the interests of entrepreneurs, consumers and environmentalists. The object of the meetings was the presentation of the grid’s Development Plan, which is the document drafted every year by the Company with the projects scheduled for the next 10 years and a progress report of the works included in the Plans of the previous years.

The law establishes that the Development Plan, prior to being approved by the Ministry for Economic Development, is submitted to the Strategic Environmental Assessment (SEA). The SEA, adopted by Terna since 2002 and ahead of time with respect to its becoming effective, establishes that the Development Plan be submitted to the appropriate authorities for consultation on the part of the interested public which then have a timeframe of 90 days for presenting any comments.

This year Terna wished to enhance this phase by promoting direct meetings with the associations placing them in the condition to fully understanding the Plan.

Terna’s invitation, extended to all the principal associations, was accepted by Coldiretti, Confapi, Adiconsum, ADOC, Assoconsum Roma, Assoutenti, Codacons, CODICI-Centro per i diritti del cittadino (Center for Citizen’s Rights), Federconsumatori, ENPA - Ente Nazionale Protezione Animali (National Animal Protection Association), Fare Ambiente, LIPU – Lega Italiana Protezione Uccelli (Italian Bird Protection Association), VAS - Verdi Ambiente Società (Green Environment Association), WWF Italia and WWF Research and Projects. Explanatory meetings for the Development Plan were held also with representatives of Confindustria and with the entrepreneurial Associations of the electricity and energy sectors belonging to it. Particularly significant was the meeting with the consumer Associations representing the national community, a primary stakeholder to which Terna must guarantee a safe, cost-effective and high quality electricity service.

The presentations held in June 2011 were attended by the Director of Operations Italia, head of grid planning and development activities and also of the Development Plan.

All the meetings were characterized by a positive acceptance of the initiative by the associations invited which, also thanks to the materials provided by Terna, became promoters with their respective organizations for disseminating the information.

Knowledge of the Development Plan and of the energy needs determining it, also generated understanding of the complexities and of the lengthy authorization processes for the various projects; many associations expressed their willingness to support Terna’s requests submitted to the local authorities based on proper coordination.

Explaining the Single Authorization, the procedure that combines the authorization process for new plants from renewables with that for the relative grid connection work, determined the willingness of various associations to oversee its proper application in the specific territories.

Terna-Greenpeace exchange on the grids of the future
In July 2011, Terna hosted a technical meeting open to authorities, companies operating in the sector and consumer associations, with the environmentalist association Greenpeace on grid development in light of the increase of renewable sources and of the European 20-20-20 objectives.

The starting point of the debate was “The Battle of the Grids”, the research commissioned by Greenpeace International to the German research center EnergyNautics. For more information see the box below.


The Battle of the Grids: joint Terna – Greenpeace initiative

On July 12, 2011 the technical debate “The Battle of the Grids” was held in the Auditorium at Terna’s headoffice in Rome. The meeting was organized by Terna together with the environmentalist association Greenpeace to discuss grid development in light of the increase of renewable sources and of the European 20-20-20 objectives. The seminar’s focus, to which authorities, companies operating in the sector and consumer associations were invited, was the presentation and a debate on the research “The Battle of the Grids”, commissioned by Greenpeace International to the German research center EnergyNautics.

The research outlines a scenario up to 2050 where production from renewables will cover up to nearly 100% of the European electricity demand: an attainable result with different combinations of investments in the European production and in the large grid interconnection works, with significant implications in all segments of the electricity production process, from generation and transmission to distribution.

The research’s results were presented by the CEO of EnergyNautics Thomas Ackermann and discussed in a panel formed by Terna’s technicians and by experts from the energy sector.

The seminar’s joint organization was also an opportunity and the result of a constructive exchange between Greenpeace and Terna on energy production from renewables in Europe and on the role of the transmission grid in promoting an increased production from renewables.


Agreement with Legambiente
At the end of 2011, Terna signed a Memorandum of Understanding with Legambiente for sustainably developing the country’s electricity grid and for promoting the spread of an energy sustainability culture that joins developing the electricity system as well as renewables.

KWD Webranking Italy, Europe and Lunquist Assessments
Terna’s online communication received important recognition in the principal analyses of the year; all the rankings registered improvements, even significant ones.

The reference stakeholders reward Terna’s web communication

2011 registered a general improvement in the company’s online communication that reached the top of the most important rankings in the sector.

The KWD Webranking annual research (previously known as H&H Webranking), that reached its tenth edition in Italy, examined 101 leading Italian companies for capitalization assessing their corporate web communication.

Terna’s website was included in the Top 10 thanks to a score (71.3 points, Italian average: 36.8) that allowed it to climb three positions (from 13th to 10th) ranking fifth among the “best improver” websites, i.e., those that improved the most in the last year. Terna’s website performance is even more significant when considering that the first two companies in the ranking maintained their position even in the analysis that was extended to Europe.

Top Ten 2011
Company Points
Telecom Italia      89
Eni      87
Hera      85.5
Piaggio Group      81.5
Pirelli & C.      80.3
UniCredit Group      77.3
Edison      76
Snam Rete Gas      76
Assicurazioni Generali     71.5
Terna     71.3

In the KWD Webranking Europe 500, i.e., the analysis extended to the 500 leading European companies for capitalization (source: FT Europe 500), with its 71.25 points (European average: 44.2) Terna entered into the Top 20 (19th place, climbing 33 positions) standing out as the company that improved the most compared to the previous edition.

KDW Webranking’s research method is based on 3 principal phases, the first of which includes stakeholder engagement by collecting feedback from professionals in the sector, drafting assessment criteria based on information collected and data analyzed and comments regarding the results.

These two rewards for Terna’s online corporate communication were added to the one obtained in October 2011 in the website’s “Sustainability” section ranking fifth in the fourth edition of the “CSR Online Awards“ research conducted by the Swedish financial communication company Lundquist in collaboration with Il Sole 24 Ore .

This analysis is also based on the initial involvement of experts that responded to the questionnaire (312 from 37 countries) that was followed by an assessment of 79 criteria which could not exceed a maximum of 100 points assigned. 

Top Ten 2011
Company Points
Telecom Italia      82
Fiat SpA      79.5
Eni      79
Hera      79
Terna      74.5
UniCredit      74.5
Enel      74
Snam Rete Gas      72
Intesa Sanpaolo      71.5
Banca MPS      71

In particular, Terna was indicated among the “best in class” in the Ethics & Governance areas (maximum obtainable points: 6.5) with 6, closely behind Telecom Italia and Fiat (6.5) and in Contents (58 available points) with equal points (46) with Fiat after Telecom Italia (51.5), Enel and Hera (47).


Demoskopea Survey “City Giornalisti 2011
The 2011 edition of the Demoskopea survey “City Giornalisti”, conducted with 80 economic and financial journalists out of a sample of 48 companies for assessing the quality of press offices, this year also revealed excellent results for Terna that ranked sixth in the overall ranking and fourth among the energy companies.

Another important result was achieved regarding the “familiarity” of journalists with the company: in this special ranking Terna ranked absolute fifth, climbing eighteen positions compared to the previous edition and third among energy companies. Terna is the company that improved the most compared to 2010: rising by 4 percentage points compared to an average of -4%.

The financial press, lastly, judges Terna’s profile positively and appreciates its press office for the timeliness in providing information.